How to Start a Home-Based Desktop Publishing Business - 3rd
Have you ever dreamed of starting your own home-based desktop publishing business? Have you been hesitant to put your plans into action? This comprehensive guide contains all the necessary tools and strategies you will need to successfully launch and grow your business. Author Louise Kursmark, a successful home-based desktop publisher, shares her experiences and down-to-earth advice to help you estimate your start-up costs, manage your cash flow, and stay profitable once you're in business. This updated edition contains all-new information on surfing the Internet to obtain valuable resources, marketing desktop services on the Net, and turning Web design into a profit center. Whether you want to earn your living creating newsletters and brochures, preparing resumes, or designing catalogs, with this guide at your side you can experience the satisfaction of building your own home-based desktop publishing business. (7 1/2 x 9 1/4, 240 pages, training resource list, sample vendor call scripts, start-up cost estimator, sample press release and newsletter, client information/agreement, sample brochure)
User Reviews about How to Start a Home-Based Desktop Publishing Business - 3rd
Well written and packed full of information! Very helpful, I wish I would have bought this before leaving my full time job to start my own business. So many things that I wish I would have had set up before hand. I am implementing much of it now. I have bought several books regarding running a design business from home, I recommend this one over all the others! -- Great!
As the previous reviewers have written, this book covers day-to-day information you need to run a DTP (or graphic design) business.
Have you thought about creating a policies & guidelines sheet for your customers? If you don't, you'll be sorry after a client blames you because they didn't proofread their job before it went to the printer. If you had the P&G to review with them, you would be able to bring it up BEFORE it becomes a crisis.
This book is loaded with examples like this; not just the ancedotes, but the forms that help your business run smoothly. As I mentioned, this book was lacking in only one area--financial recordkeeping was a mere two pages in this book. That subject could be a 200 page book in and of itself. Kursmark is so clever at writing about this subject in a friendly and conversational manner, I found myself disappointed not to get her help on recordkeeping.
That said, this book is highly recommended based on what it does cover, and I'm off to find a book to explain how to track expenses and the like. -- Very Thorough Is Lacking in Only One Area
I have only had time to read about 15 pages of this book, but so far it is fantastic! When I read more pages I will rate again, but like I said, this book is great. From what I have read so far, I would highly recommend this book. The author is very straightforward and her writing style is wonderful - easy to understand and down to earth. -- Excellent so far!
As a pro DTP & graphic artist, I didn't think there would be much more to learn to eliminate my employer and sell the services I did already directly to customers. In fact, thinking I was an expert of graphic design & all of the software made me mistakenly believe I was ready to pass out biz cards and start selling my services and wondered how this book could possibly be 200 pages for something so simple. I was quite wrong, however, and I'm so glad I read this book and got aware of how much more successful I could be by following the author's plan. There is a lot of lessons learned the hard way the author shared which would save anyone a lot of money and a lot of trouble, not to mention lost business. There is a lot of planning that needs to happen before one passes out there first bizcard and I would not have had a clue were it not for this book. -- Very effective resource
The author of this book has done an excellent job in providing the 'would-be desktop publisher' with lots of great information on how to get started in this business. The book is very clear and concise, with a sense of humor. It provides information step-by-step so it's very easy to follow. -- A Great Resource!
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