Understanding Business
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
User Reviews about Understanding Business
this is a GREAT book !!! the book is clear and to the point :The definitions are highlighted and defined on the edges of the pages. the book is also has colorful pictures to give a better idea to the topic .. this book will make understand business SOOO easy .. -- understand business ..MADE EASY!!!!!
This textbook really covers all the basics of Business. It was a requirement for my Intro to Business class and I was thankful to be able to purchase it cheaper than my college bookstore used price here on Amazon. -- Basics of Bussiness
This used-book is decorated with rainbow colors of highlight galore. It was bit hard on the eyes at first but then the $50 saving kind of balanced it out. Shipping was fast and the book is in faire condition. It serves the purpose. I will definitely buy again for future semester. -- Saved me over $50 bucks.
It was a good purchase!. It was as expected and it really was a great deal. I recommend this vendor. -- Great Deal!!!
This was a mandatory textbook purchase and it was interesting and valuable during the course. -- Textbook
Top Search
Last Search
